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Michael A. Cusumano. Kim, Ikhwan Sloan School of Management. Sloan School of Management a-ko--- 2014-10-08T15:26:43Z 2014-10-08T15:26:43Z 2014 2014 http://hdl.handle.net/1721.1/90748 891338839 Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2014. 23 Cataloged from PDF version of thesis. Includes bibliographical references (pages 49-50). The golf industry in South Korea has been flourishing and has maintained high profitability. However, the South Korean market is not adequately prepared for the increasingly globalized world economy and resulting changes in the business environment. There is a need for research to guide the Korean golf industry based on long-term projections of the Korean economy and future market trends. An increasing number of golf customers are traveling abroad to enjoy high quality golf services at more affordable prices. Golf courses in China and Southeast Asia are actively attracting golf tourists by promoting their competitive pricing. The Korean golf industry must identify and promote its competitive advantages to survive in this increasingly competitive environment. The main purpose of this study is to identify various strategies to increase customer demand for Korean golf courses. This paper also illustrates the correlation between economic trends and the golf industry in South Korea. Moreover, a business plan based on the factors that determine the choice of golf clubs, the competitive advantages of South Korean golf clubs, and potential marketing strategies indicate future directions for the Korean golf industry. by Ikhwan Kim. S.M. in Management Studies 50 pages eng Massachusetts Institute of Technology M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 Sloan School of Management. A new direction and business plan for the golf business in Korea : strategies to attract customers to the domestic market Thesis application/pdf Publication unknown unknown <Publication xmlns="https://www.openaire.eu/cerif-profile/1.1/" id="29f4aea2-3647-4851-a81a-47ea26f75434"> <Type xmlns="https://www.openaire.eu/cerif-profile/vocab/COAR_Publication_Types">http://purl.org/coar/resource_type/c_1843</Type> <Language>eng</Language> <Title>A new direction and business plan for the golf business in Korea : strategies to attract customers to the domestic market</Title> <PublishedIn> <Publication> </Publication> </PublishedIn> <PublicationDate>2014</PublicationDate> <Authors> <Author> <DisplayName>Kim, Ikhwan</DisplayName> <Affiliation> <OrgUnit> </OrgUnit> </Affiliation> </Author> </Authors> <Editors> </Editors> <Publishers> <Publisher> <DisplayName>Massachusetts Institute of Technology</DisplayName> <OrgUnit /> </Publisher> </Publishers> <License>http://dspace.mit.edu/handle/1721.1/7582</License> <Keyword>Sloan School of Management.</Keyword> <Abstract>The golf industry in South Korea has been flourishing and has maintained high profitability. However, the South Korean market is not adequately prepared for the increasingly globalized world economy and resulting changes in the business environment. There is a need for research to guide the Korean golf industry based on long-term projections of the Korean economy and future market trends. An increasing number of golf customers are traveling abroad to enjoy high quality golf services at more affordable prices. Golf courses in China and Southeast Asia are actively attracting golf tourists by promoting their competitive pricing. The Korean golf industry must identify and promote its competitive advantages to survive in this increasingly competitive environment. The main purpose of this study is to identify various strategies to increase customer demand for Korean golf courses. This paper also illustrates the correlation between economic trends and the golf industry in South Korea. Moreover, a business plan based on the factors that determine the choice of golf clubs, the competitive advantages of South Korean golf clubs, and potential marketing strategies indicate future directions for the Korean golf industry.</Abstract> <Access xmlns="http://purl.org/coar/access_right" > </Access> </Publication>