2026-09-19T06:51:11Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/91862022-01-13T07:54:52Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Arnoldo C. Hax.
Mac-Lean, Andres (Andres Felipe), 1959-
Sloan School of Management.
Sloan School of Management
2005-08-22T23:22:39Z
2005-08-22T23:22:39Z
2000
2000
http://hdl.handle.net/1721.1/9186
45455543
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2000.
Also available online on DSpace at MIT.
Includes bibliographical references (leaf 88).
The concept of office supplies superstores doesn't exist in Chile. This thesis defines an entry strategy for this concept in Chile. The thesis is divided into two areas: 1. An analysis of the office supply industry in the USA mainly represented by Staples. This work is based on the application of the Delta Model. This part includes an analysis of the environment, a detail analysis of Staples (mission, organization, the store, business strategy, operations, marketing, expansion, web, acquisition and financial analysis) and a structural analysis of the industry (Porter's five-forces model.) 2. The second part of the thesis consists of a Business Plan to introduce such model in Chile by evaluating the following factors: the market, the competition, investment required, distribution strategy, operational plan, sales and marketing, exit strategies, risks and financial projections.
by Andres Mac-Lean.
M.B.A.
88 leaves
3983265 bytes
3983025 bytes
application/pdf
application/pdf
eng
Massachusetts Institute of Technology
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http://dspace.mit.edu/handle/1721.1/7582
Sloan School of Management.
Introducing the concept of office supplies superstores in Chile
Thesis
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Publication
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