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Joost Paul Bonsen. Zhang, Zhenning, S.M. Massachusetts Institute of Technology Sloan School of Management. Sloan School of Management a-cc--- 2015-09-29T18:56:42Z 2015-09-29T18:56:42Z 2015 2015 http://hdl.handle.net/1721.1/98982 921176427 Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015. Cataloged from PDF version of thesis. Includes bibliographical references (pages 59-61). The proliferation of broadband network and smart portable devices dramatically change the video service consumption behavior of Chinese millennials who are quite different from elder generation. This thesis presents a business plan for launching a new web service VideoTag for them. Based on tablets and smart phones, VideoTag integrates network video playback, social network features for users to share their watching experiences with their friends and e-commerce function for users to access the commodities and services shown in the video. The business plan is composed of the following parts: service introduction, market opportunity, competitor analysis, marketing strategy, operation plan, financial projection and management team. The service introduction chapter delivers a detail description of the service and its business model. The market opportunity chapter introduces social context including demographics, macroeconomics, policies and technical context and key popular technology used in the industry. The competitor analysis chapter introduces several key competitors and analyzes VideoTag's competitive advantage. The marketing strategy chapter introduces how to achieve network effect in this typical multi-sided network scenario through various marketing measures. Operation plan and financial projection for the first three years is also presented. by Zhenning Zhang. S.M. in Management Research 61 pages eng Massachusetts Institute of Technology M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 Sloan School of Management. Business plan of starting up a viral web service bridging online video with e-commerce In Chinese market Thesis application/pdf false Publication unknown unknown <Publication xmlns="https://www.openaire.eu/cerif-profile/1.1/" id="ffd3afcd-1cd0-457a-8535-9e8cfea7355c"> <Type xmlns="https://www.openaire.eu/cerif-profile/vocab/COAR_Publication_Types">http://purl.org/coar/resource_type/c_1843</Type> <Language>eng</Language> <Title>Business plan of starting up a viral web service bridging online video with e-commerce In Chinese market</Title> <PublishedIn> <Publication> </Publication> </PublishedIn> <PublicationDate>2015</PublicationDate> <Authors> <Author> <DisplayName>Zhang, Zhenning, S.M. Massachusetts Institute of Technology</DisplayName> <Affiliation> <OrgUnit> </OrgUnit> </Affiliation> </Author> </Authors> <Editors> </Editors> <Publishers> <Publisher> <DisplayName>Massachusetts Institute of Technology</DisplayName> <OrgUnit /> </Publisher> </Publishers> <License>http://dspace.mit.edu/handle/1721.1/7582</License> <Keyword>Sloan School of Management.</Keyword> <Abstract>The proliferation of broadband network and smart portable devices dramatically change the video service consumption behavior of Chinese millennials who are quite different from elder generation. This thesis presents a business plan for launching a new web service VideoTag for them. Based on tablets and smart phones, VideoTag integrates network video playback, social network features for users to share their watching experiences with their friends and e-commerce function for users to access the commodities and services shown in the video. The business plan is composed of the following parts: service introduction, market opportunity, competitor analysis, marketing strategy, operation plan, financial projection and management team. The service introduction chapter delivers a detail description of the service and its business model. The market opportunity chapter introduces social context including demographics, macroeconomics, policies and technical context and key popular technology used in the industry. The competitor analysis chapter introduces several key competitors and analyzes VideoTag&apos;s competitive advantage. The marketing strategy chapter introduces how to achieve network effect in this typical multi-sided network scenario through various marketing measures. Operation plan and financial projection for the first three years is also presented.</Abstract> <Access xmlns="http://purl.org/coar/access_right" > </Access> </Publication>