2026-09-19T07:42:04Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/990492022-01-13T07:54:52Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Scott Stern.
AbouZeid, Perihan
Sloan School of Management.
Sloan School of Management
2015-09-29T19:00:13Z
2015-09-29T19:00:13Z
2015
2015
http://hdl.handle.net/1721.1/99049
921503326
Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2015.
Title as it appears in MIT Commencement Exercises program, June 5, 2015: Online independent film distribution platforms: what is missing? Cataloged from PDF version of thesis.
Includes bibliographical references.
This thesis proposes a new model for online platforms for independent films. Today, platforms such as Netflix, iTunes, and YouTube are in the face of major industry challenges: more competitors are entering the market; consumers are demanding more diverse content and higher quality service; and cost of content acquisition keeps increasing. In addition, the independent film industry has a fragmented value chain, which makes it challenging for filmmakers to fund and distribute their films. By applying the platforms framework proposed by Prof. Annabelle Gawer, as well as the "coring and tipping" strategy outlined by Prof. Gawer and Prof. Cusumano, the analysis in this paper shows that a company can become a platform leader by integrating two sides of the value chain: distribution and funding. This strategy will incentivize filmmakers and distributors to use the platform instead of competitors; and it will solve the problem of industry fragmentation. This model can also give the platform access to new data on its consumers' preferences; and enable it to acquire films in its early stages at a lower cost.
by Perihan AbouZeid.
M.B.A.
57 pages
eng
Massachusetts Institute of Technology
M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.
http://dspace.mit.edu/handle/1721.1/7582
Sloan School of Management.
Online independent film distribution : what is missing?
Online independent film distribution platforms : what is missing?
Thesis
application/pdf
Publication
unknown
unknown
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<Abstract>This thesis proposes a new model for online platforms for independent films. Today, platforms such as Netflix, iTunes, and YouTube are in the face of major industry challenges: more competitors are entering the market; consumers are demanding more diverse content and higher quality service; and cost of content acquisition keeps increasing. In addition, the independent film industry has a fragmented value chain, which makes it challenging for filmmakers to fund and distribute their films. By applying the platforms framework proposed by Prof. Annabelle Gawer, as well as the "coring and tipping" strategy outlined by Prof. Gawer and Prof. Cusumano, the analysis in this paper shows that a company can become a platform leader by integrating two sides of the value chain: distribution and funding. This strategy will incentivize filmmakers and distributors to use the platform instead of competitors; and it will solve the problem of industry fragmentation. This model can also give the platform access to new data on its consumers' preferences; and enable it to acquire films in its early stages at a lower cost.</Abstract>
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