| 1 |
The Frameworks of Strategic Management Revisited |
| 2 |
Customer Segmentation and Customer Value Proposition |
| 3 |
The Crafting of the Strategic Agenda |
| 4 |
Corporate Strategic Issues |
| 5 |
Customer Targeting |
| 6 |
Operational Effectiveness |
| 7 |
Strategy and Organizational Structure
Guest Lecturer: Hansjörg Wyss (Chairman and CEO, Synthes-Stratec) |
| 8 |
Innovation |
| 9 |
Functional Strategies: The Case of Human Resources Management |
| 10 |
Aggregate and Granular Metrics |
| 11 |
Implementing Strategy
Guest Lecturer: Tom Stephens (Chairman, Unilever De México) |