This is an archived course. A more recent version may be available at ocw.mit.edu.

Projects

Project Background

The design projects have been developed to draw upon the interests and experiences of the enrolled students. The composite of the class is exceptionally diverse and includes those with backgrounds in engineering, clinical medicine, health policy, business, education, and government. Thus we have provided several "tracks" for the group design projects to provide a choice for each groups needs, wants, and general interests. Please select two of the four tracks to complete.

Students' proposed solutions will draw upon their understanding of tools and principles acquired during the course and will be presented as an application design on the final day of the course. Opportunities to interact with corporate sponsors will enhance the emphasis on practical solutions to real world problems. Sponsored driven projects in past years have included those from Pfizer Health Solutions, Merck, Johnson and Johnson, Mass General, and Warner Lambert.

Common Elements of Projects

  1. Objective of the group project
  2. Proposed product or service solution
  3. Industry summary
  4. Analysis
    • Problems with current solutions
    • Competitive analysis
    • Porter model
    • Evaluation of macro-industry forces
    • Micro-stakeholder analysis
  5. Interaction diagrams
  6. Reflection on cost, quality, and access

Tracks

Each team chooses two out of four tracks to address through the project

  • Track 1: Marketing plan
  • Track 2: Business plan
  • Track 3: Product design plan
  • Track 4: Clinical trial/product evaluation

Track 1: Market Plan

  1. Market background
  2. Future directions of market
  3. Market size/forecast
  4. Customers/customer Segmentation
  5. Target market segments
  6. Product description
  7. Pricing
  8. Promotion
  9. Sales and distribution strategy

Track 2: Business Plan

  1. Partnering
  2. Staffing plans
  3. Advisory board
  4. Risk management (analysis of specific risks and address various scenarios)
  5. Financial projections and resources required
  6. Near term milestones and expenses
  7. Long term projections

Track 3: Product Design

The Product

  1. Product definition and goals
  2. Product requirements/specifications
  3. Expected product lifecycle
  4. Product add-ons, third party tool sets
  5. Follow-on products
  6. User profile (differentiate from buyer)

Job Description

  1. User skills, knowledge and education
  2. Work style
  3. Concerns
  4. Wants
  5. Requirements
  6. Work environment
  7. Recommended readings

Track 4: Clinical Trial/Product Evaluation

  1. Rationale
  2. Objectives
  3. Study design
  4. Participants
  5. Intervention
  6. Primary and secondary endpoints
  7. Sample size (optional)
  8. Anticipate time frame for study completion
  9. Data collection; sub-protocols, intervals, encounters, events
  10. Analysis

Oral Presentation

The oral presentation and the written final report will be reviewed by the course director, co-directors, tutors/supervisors, and lecturers. These group-based assessments will be combined with an individual assessment to determine the final grade.

Presentation Outline

GROUP PRESENTATIONs TIME (minutes)
A. Common elements
Clarity of project problem and purpose 2 minutes
Ability to present key stakeholders and strategic positioning 4 minutes
Discussion of porter model and industry summary 4 minutes
Interaction diagrams and day in the life scenario 4 minutes
Convincing role impacting cost, quality, access 4 minutes
B. Tracks
Statement of tracks chosen and why 2 minutes
Presentation of results by track 10 minutes
C. Q and A variable
D. Handouts (optional)
Stakeholder analysis and event diagram(s)

 

Final Paper

The final report should be 15 pages in length, not including exhibits and appendices.

Grading Summary

ACTIVITIES PERCENTAGES
Completeness (all common elements and track details inclusive), clear and concise writing 40%
Statement of assumptions (especially where information is lacking) 20%
Strength of reasoning of arguments made in the common elements section and tracks 25%
Formatting and presentation skills 15%

 

2007 Projects

TOPICS AREAS OF INTEREST SPONSORS
Corporate sponsor submissions
Expanding the functionality and adoption of the my health patient Web portal (PDF) N/A Eileen ferraiolo, Director of EpicCare support
Amplifying the effect of corporate disease management programs through better physician integration (PDF) Primary care Dexter W. Shurney, MD, - SVP/CMO
Bio-surveillance tools for electronic medical records - early phase technology assessment (PDF) Public health, business planning, biosurveillance, technology assessment Francis X. Campion, MD, FACP Director, Center for Advanced Clinical Informatics
Mental health Web services business planning (PDF) Web-services; behavioral health Francis X. Campion, MD, FACP Director, Center for Advanced Clinical Informatics
Faculty submissions

Computer-assisted tools for home and community based decision support for use in mass public health emergencies (e.g., outbreaks, pandemics, terrorism) (PDF)

Public health preparedness Steven Locke, MD, President and CEO of Veritas Health Solutions LLC

Behavioral telehealth program for high-utilizing, somatizing patients in primary care (PDF)

Behavioral telehealth Steven Locke, MD, President and CEO of Veritas Health Solutions LLC
Web-based multimedia for the primary care treatment of depression (PDF) Clinical computing, primary care, and behavioral medicine Steven Locke, MD, Senior Research Scientist
Serious game for patient/clinician education/therapy (PDF) Simulation, modeling, embedded systems, serious games, AI, intelligent tutoring systems Bryan Bergeron, MD, President
Market analysis and marketing plan for handheld relaxation training system, SelfRelax (Relaxline, Inc.) (PDF) Behavioral medicine and telehealth Steven Locke, MD, President/CEO

Behavioral telehealth self-management of metabolic syndrome (PDF)

Behavioral telehealth and disease management Steven Locke, MD, Principal
Boston crossroads resilience network (PDF) Emergency preparedness, community health Michael McDonald, President; Steve Locke
Healthy heart initiative (PDF) Community prevention programs for Rheumatic Heart Disease (RHD) Jeffrey Blander, Executive Director

Business plan for rapid CD4 diagnostic test (PDF)

Rapid test diagnostic development Jeffrey Blander, Executive Director

Cardiac research unit business plan (PDF)

Cardiac care center in Tanzania Jeffrey Blander, Executive Director

Remote in service training and education (PDF)

Real-time virtual classroom environments Jeffrey Blander, Executive Director

Quality of Care Improvement Program (PDF)

Publicly accessible online database of quality improvement assessment tools Jeffrey Blander, Executive Director

'IT Alley' mentorship and development program (PDF)

Localized software development project teams Jeffrey Blander, Executive Director

Computer-based behavior change for HIV prevention (PDF)

Computer-based behavior change, HIV prevention James A. Carter
Digital pen and EMR integration with a cross-cultural telemedicine program (PDF) Chronic disease management for underserved populations Paul Heinzelmann, MD Project Leader, Operation Village Health

Cisco MediPod strategy and marketing plan (PDF)

N/A Danny Sands, Director of Medical Informatics
Student submissions

Expansion of CarePlace communities to patients, caregivers and other relevant parties (PDF)

Social networking platform for patients David Darst, Chief Business Officer

Electronic "Life Book" for children in foster care (PDF)

Mental health, public health, prevention Joanna Brownstein, Student MIT Sloan

Self-directed medical training program for long term space missions (PDF)

Frontier/remote medical training and proficiency maintenance Dan Buckland, NSBRI Bioastronautics Fellow

Tapping into virtual worlds for healthcare (PDF)


Satwik Seshasai, MIT ESD, PhD candidate