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Platform failures : lessons for strategic management
(Massachusetts Institute of Technology, 2015)
Most internet business models today are positioned as platforms that connect two or more groups of users. From online social networking to electronic retail, we find that multi-sided platforms are penetrating consumers' ...
Strategic analysis of Samsung's smartphone product portfolio : countering the challenge from Chinese competitors
(Massachusetts Institute of Technology, 2015)
After entering the smartphone era, Samsung has recorded enormous growth in sales and profits. It developed state of the art hardware technology and introduced innovative features with its flagship models, the Galaxy S ...
"Marketplace" or "mall"? : business model and strategy for a startup in China's B2B e-commerce market
(Massachusetts Institute of Technology, 2015)
E-commerce companies face a strategic decision to choose the business model. Should they choose the Marketplace model, an online Intermediary on which suppliers sell their products directly to buyers? Should they choose ...
Retail of the future : O2O or O&O?
(Massachusetts Institute of Technology, 2015)
Retail industry has transformed in the first decade of this century and new trends continue to disrupt it. Rise of the online channel has pushed the entire retail industry to innovate and think of novel ways to attract and ...
Information technology and the rise of the power law economy
(Massachusetts Institute of Technology, 2015)
We show that the dramatically increasing share of income going to top earners can be explained by the rise of the "power law economy" and argue this reflects increased digitization and networks. Specifically, tax data ...
Comparative study of financing for small and medium enterprises (SMEs) in China and U.S.
(Massachusetts Institute of Technology, 2015)
Financing for SMEs is a compelling issue for both China and the US. Given that SMEs in the US have been a long-standing source of innovation and driver of GDP, financing market for SMEs has stepped into a more mature stage ...
Business plan of an online social commerce platform for the middle-aged and the elderly in China
(Massachusetts Institute of Technology, 2015)
This thesis is a business plan for creating an online social commerce platform, Second Life, for the middle-aged and the elderly in China. There is a huge and growing middle-aged and elderly population in China. A large ...
Here's an idea : knowledge sharing among competitors to build a critical mass
(Massachusetts Institute of Technology, 2015)
Knowledge sharing among competitors is counterintuitive; however, it has been found to occur in the economy under certain conditions. Recently, in the investment industry, platforms with the goal of promoting knowledge ...
How local is Twitter?
(Massachusetts Institute of Technology, 2015)
This study is an initial attempt to investigate the reach of Twitter depending on the original location of tweets. The major objective is to measure how local or global Twitter's reach is and how localized cities compare ...
Social media marketing : opportunities and challenges
(Massachusetts Institute of Technology, 2015)
Over the last few years, we have seen a rapid growth in social media space that is largely due to the fast growing number of internet users and network platforms all over the world. As more and more people start using the ...