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Lead user screening and testing of lead user generated product concepts

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Lead user screening and testing of lead user generated product concepts

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Author: Nell, Michael Paul
Other Contributors: Sloan School of Management.
Advisor: Glen L. Urban.
Department: Sloan School of Management.
Publisher: Massachusetts Institute of Technology
Date Issued: 1985
Description:
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1985.MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.Bibliography: leaf 48.
URI: http://hdl.handle.net/1721.1/15122
Keywords: Sloan School of Management.

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