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dc.contributor.advisorHenry Birdseye Weil.en_US
dc.contributor.authorMotohashi, Takeshi, 1968-en_US
dc.contributor.otherMassachusetts Institute of Technology. Management of Technology Program.en_US
dc.date.accessioned2005-06-02T18:46:15Z
dc.date.available2005-06-02T18:46:15Z
dc.date.copyright2004en_US
dc.date.issued2004en_US
dc.identifier.urihttp://hdl.handle.net/1721.1/17812
dc.descriptionThesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004.en_US
dc.descriptionIncludes bibliographical references (leaves 88-91).en_US
dc.description.abstractThis paper analyzes the changes in the Internet portal business strategy for telecom and other Internet access service providers (ISPs) because broadband Internet access is becoming the standard due to the rapid technology development and growth of Internet access needs and services. I provide some viable strategies for telecom companies that compete with successful Internet portals such as Yahoo. Based on my survey results, I propose the following three workable strategies. The first is outsourcing excellent modules to web sites at both large corporations and individual sites. The second strategy is providing specialized information management services for individual activities in order to retain loyal users, and the third strategy is making this service available for brand building by providing solid security/privacy policies at portals available only at telecom companies. Also, I identified the following four issues that telecom companies need to address to implement the above strategies. First, to introduce modularized services to large-scale competitors, I encourage protocol interoperability on both sides until substantial results and benefits have been realized. Next, telecom companies need to prepare to provide services that first-tier portals are unable to introduce, e.g., schemes that do not require visitors to be led to telecom companies sites. Third, to establish a solid reputation and public trust in the security/privacy services, telecom companies need to prepare a long-term strategic business plan to reach the goal. Last, viable business model is not only advertisement but also marketplace model. Selling security function as an option is also effective.en_US
dc.description.statementofresponsibilityby Takeshi Motohashi.en_US
dc.format.extent91 leavesen_US
dc.format.extent3852268 bytes
dc.format.extent3860865 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypeapplication/pdf
dc.language.isoengen_US
dc.publisherMassachusetts Institute of Technologyen_US
dc.rightsM.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.en_US
dc.rights.urihttp://dspace.mit.edu/handle/1721.1/7582
dc.subjectManagement of Technology Program.en_US
dc.titleBroadband Internet portal strategy analysis for telecom companyen_US
dc.typeThesisen_US
dc.description.degreeS.M.M.O.T.en_US
dc.contributor.departmentManagement of Technology Program.en_US
dc.contributor.departmentSloan School of Management
dc.identifier.oclc56557611en_US


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