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R&D organizational reform to provide profitable products

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dc.contributor.advisor Eric A. von Hippel. en_US Iwasaki, Satoru, 1970- en_US
dc.contributor.other Massachusetts Institute of Technology. Management of Technology Program. en_US 2005-06-02T19:00:05Z 2005-06-02T19:00:05Z 2004 en_US 2004 en_US
dc.description Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004. en_US
dc.description Includes bibliographical references (leaves 93-95). en_US
dc.description.abstract Providing profitable products for corporate business success is an important mission for the R&D organization. Although good organization design may not guarantee corporate business success, it can be a critical factor to determining a company's ability to extract value from its R&D spending. There is no one best organizational design. Each company has to build an appropriate organization based on its business environment. The main subject of this thesis is Nippon Telegraph and Telephone Corporation's (NTT) R&D organization. NTT faces a severely competitive business environment from all angles of changing technology and service trends, competition, reorganization and financial difficulties. A case study of Bell Labs is also included, because of its similar situation and problems. Two critical internal organizational factors for providing profitable product are identified; marketing, and judgment of the development topics. A recommendation is given to build marketing capability in NTT holding company's R&D. Also, the collaboration method between marketing and R&D, and a new marketing approach for middle term R&D by using the lead user method are proposed. Furthermore, integration holding company's short term R&D into the subsidiary business corporations' R&D is also proposed. en_US
dc.description.statementofresponsibility by Satoru Iwasaki. en_US
dc.format.extent 95 leaves en_US
dc.format.extent 4238270 bytes
dc.format.extent 4247398 bytes
dc.format.mimetype application/pdf
dc.format.mimetype application/pdf
dc.language.iso eng en_US
dc.publisher Massachusetts Institute of Technology en_US
dc.rights M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. en_US
dc.subject Management of Technology Program. en_US
dc.title R&D organizational reform to provide profitable products en_US
dc.title.alternative Research and development organizational reform to provide profitable products en_US
dc.type Thesis en_US S.M.M.O.T. en_US
dc.contributor.department Massachusetts Institute of Technology. Management of Technology Program. en_US
dc.identifier.oclc 56626689 en_US

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