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Transmedia storytelling : business, aesthetics and production at the Jim Henson Company

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dc.contributor.advisor Henry Jenkins. en_US
dc.contributor.author Long, Geoffrey A en_US
dc.contributor.other Massachusetts Institute of Technology. Dept. of Comparative Media Studies. en_US
dc.date.accessioned 2009-01-30T18:33:16Z
dc.date.available 2009-01-30T18:33:16Z
dc.date.copyright 2007 en_US
dc.date.issued 2007 en_US
dc.identifier.uri http://dspace.mit.edu/handle/1721.1/39152 en_US
dc.identifier.uri http://hdl.handle.net/1721.1/39152
dc.description Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2007. en_US
dc.description Includes bibliographical references (p. 177-181) and index. en_US
dc.description.abstract Transmedia narratives use a combination of Barthesian hermeneutic codes, negative capability and migratory cues to guide audiences across multiple media platforms. This thesis examines complex narratives from comics, novels, films and video games, but draws upon the transmedia franchises built around Jim Henson's Labyrinth and The Dark Crystal to provide two primary case studies in how these techniques can be deployed with varying results. By paying close attention to staying in canon, building an open world, maintaining a consistent tone across extensions, carefully deciding when to begin building a transmedia franchise, addressing open questions while posing new ones, and looking for ways to help audiences keep track of how each extension relates to each other, transmedia storytellers can weave complex narratives that will prove rewarding to audiences, academics and producers alike. en_US
dc.description.statementofresponsibility by Geoffrey A. Long. en_US
dc.format.extent 185 p. en_US
dc.language.iso eng en_US
dc.publisher Massachusetts Institute of Technology en_US
dc.rights M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. en_US
dc.rights.uri http://dspace.mit.edu/handle/1721.1/39152 en_US
dc.rights.uri http://dspace.mit.edu/handle/1721.1/7582 en_US
dc.subject Comparative Media Studies. en_US
dc.title Transmedia storytelling : business, aesthetics and production at the Jim Henson Company en_US
dc.title.alternative Business, aesthetics and production at the Jim Henson Company en_US
dc.type Thesis en_US
dc.description.degree S.M. en_US
dc.contributor.department Massachusetts Institute of Technology. Dept. of Comparative Media Studies. en_US
dc.identifier.oclc 166227980 en_US


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