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Radical innovation of user experience : how high tech companies create new categories of products

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dc.contributor.advisor Alan MacCormack. en_US Turilin, Mikhail en_US
dc.contributor.other Sloan School of Management. en_US 2010-10-12T17:39:04Z 2010-10-12T17:39:04Z 2010 en_US 2010 en_US
dc.description Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2010. en_US
dc.description Cataloged from PDF version of thesis. en_US
dc.description Includes bibliographical references (p. 84-85). en_US
dc.description.abstract In the last 15 years, several high tech companies successfully developed revolutionary products that were not based on completely new base technology. Instead, the companies used existing technologies to create products with attractive user experiences. The products appealed to customers and made their manufacturers leaders in their corresponding market segments. The approach to innovation taken by these companies could be called the "radical innovation of user experience." In this work, I will look for common patterns in customer research, product development, and the organizational management of successful user-experience innovation companies. As a result, I will create an asset of recommendations that could be used by product managers and general managers of technology companies to assess their innovation strategy. en_US
dc.description.statementofresponsibility by Mikhail Turilin. en_US
dc.format.extent 85 p. en_US
dc.language.iso eng en_US
dc.publisher Massachusetts Institute of Technology en_US
dc.rights M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. en_US
dc.rights.uri en_US
dc.subject Sloan School of Management. en_US
dc.title Radical innovation of user experience : how high tech companies create new categories of products en_US
dc.title.alternative Design-driven innovation en_US
dc.title.alternative How high tech companies create new categories of products en_US
dc.type Thesis en_US S.M. en_US
dc.contributor.department Sloan School of Management. en_US
dc.identifier.oclc 659524725 en_US

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