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A business plan for iXa walker

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dc.contributor.advisor Maria C. Yang. en_US Morton, Stephen A en_US Tan, Geng en_US
dc.contributor.other Massachusetts Institute of Technology. Dept. of Mechanical Engineering. en_US 2010-11-08T17:50:41Z 2010-11-08T17:50:41Z 2010 en_US 2010 en_US
dc.description Thesis (S.B.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering, 2010. en_US
dc.description Each author submitted a separate title page. Cataloged from PDF version of thesis. en_US
dc.description Includes bibliographical references. en_US
dc.description.abstract A market study was performed to determine the feasibility of the iXa Walker. The walker industry is about to enter a large growth due to the entry of millions of baby boomers into the durable medical equipment market. Using data from the United States Census, the industry databases Hoovers and Frost and Sullivan, and market interviews we determined the market potential for the iXa Walker and drafted recommendations for bringing the product to market. We recommend a limited initial launch of the product to a test market consisting of Boston area nursing home patients in order to gather feedback on the product's capability as a geriatric walker. This should be followed by a launch in local retail stores and a low cost marketing campaign aimed at generating buzz for the product and educating potential users of its capabilities. After two years the iXa walker should be marketed more aggressively to a national audience. At a price of $240 we predict a profit margin of 38% and a gross margin of 52% by the fifth year of sales. In the fifth year we expect revenues of $193 thousand and that the product will become marketable by the third year of sales. en_US
dc.description.statementofresponsibility by Stephen A. Morton and Geng Tan. en_US
dc.format.extent 32 [i.e. 33] p. en_US
dc.language.iso eng en_US
dc.publisher Massachusetts Institute of Technology en_US
dc.rights M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. en_US
dc.rights.uri en_US
dc.subject Mechanical Engineering. en_US
dc.title A business plan for iXa walker en_US
dc.type Thesis en_US S.B. en_US
dc.contributor.department Massachusetts Institute of Technology. Dept. of Mechanical Engineering. en_US
dc.identifier.oclc 676940601 en_US

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