The class of 1961--changing attitudes and values
Citable URI:
http://hdl.handle.net/1721.1/60744
| Title: | The class of 1961--changing attitudes and values |
| Author: | Katz, Arthur A. (Arthur Allen) |
| Advisor: | Tom Lodahl. |
| Department: | Massachusetts Institute of Technology. School of Industrial Management |
| Publisher: | Massachusetts Institute of Technology |
| Issue Date: | 1961 |
| Description: |
Thesis (B.S.)--Massachusetts Institute of Technology, School of Industrial Management, 1961. MIT copy bound with: A study of correlation between media which influence consumers and personal characteristics of the consumer / by Leonard Irving Hess [1961] Includes bibliographical references. |
| URI: | http://hdl.handle.net/1721.1/60744 |
| Keywords: | School of Industrial Management |
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