The class of 1961--changing attitudes and values

Author(s)
Katz, Arthur A. (Arthur Allen)
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Advisor
Tom Lodahl.
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Description
Thesis (B.S.)--Massachusetts Institute of Technology, School of Industrial Management, 1961.
 
MIT copy bound with: A study of correlation between media which influence consumers and personal characteristics of the consumer / by Leonard Irving Hess [1961]
 
Includes bibliographical references.
 
Date issued
1961
URI
http://hdl.handle.net/1721.1/60744
Department
Massachusetts Institute of Technology. School of Industrial Management; Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
School of Industrial Management
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