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The class of 1961--changing attitudes and values

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Title: The class of 1961--changing attitudes and values
Author: Katz, Arthur A. (Arthur Allen)
Advisor: Tom Lodahl.
Department: Massachusetts Institute of Technology. School of Industrial Management
Publisher: Massachusetts Institute of Technology
Issue Date: 1961
Description: Thesis (B.S.)--Massachusetts Institute of Technology, School of Industrial Management, 1961.MIT copy bound with: A study of correlation between media which influence consumers and personal characteristics of the consumer / by Leonard Irving Hess [1961]Includes bibliographical references.
URI: http://hdl.handle.net/1721.1/60744
Keywords: School of Industrial Management

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