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Strategies for decommoditizing and internationalizing a prepaid business unit

Author(s)
Cavalcanti Machado, Luis Filipe (Luis Filipe Dionisio)
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Other Contributors
Sloan School of Management.
Advisor
Arnoldo C. Hax and Donald R. Lessard.
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M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582
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Abstract
This thesis aims to establish a new strategy for a Brazilian IT service company to leverage the operation of its prepaid business unit in Brazil and overseas. The work starts using the Delta Model to segment the customers, defining the correspondent value proposition and identifying the capabilities required by the company to execute its mission. Further, frameworks for internationalization are applied to define a pathway for the company global strategy. Finally, a strategic agenda is proposed with the steps that the company should undertake to implement the new strategy.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2011.
 
Cataloged from PDF version of thesis.
 
Includes bibliographical references (p. 151-156).
 
Date issued
2011
URI
http://hdl.handle.net/1721.1/65797
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.

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