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Manufacturing realisms : product placement in the Hollywood film

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dc.contributor.advisor David Friedman. en_US Wong, Winnie Won Yin, 1978- en_US
dc.contributor.other Massachusetts Institute of Technology. Dept. of Architecture. en_US 2012-05-15T21:08:50Z 2012-05-15T21:08:50Z 2002 en_US 2002 en_US
dc.description Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Architecture, 2002. en_US
dc.description Includes bibliographical references (p. 104-113). en_US
dc.description.abstract Through an examination of filmic portrayals of the trademarked product as a signifier of real ownerships and meanings of commodities, this paper is concerned with the conjunction of aesthetic and economic issues of the Product Placement industry in the Hollywood film. It analyzes Product Placement as the embedding of an advertising message within a fictional one, as the insertion of a trademarked object into the realisms of filmic space, and as the incorporation of corporate remakings of the world with film fictions. Product Placement images are therefore seen as a systematic surfacing of frameworks and discourses - legal, corporate, economic, and filmic - as both seamless and disruptive layers in film images and film making. en_US
dc.description.statementofresponsibility by Winnie Won Yin Wong. en_US
dc.format.extent 113 p. en_US
dc.language.iso eng en_US
dc.publisher Massachusetts Institute of Technology en_US
dc.rights M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. en_US
dc.rights.uri en_US
dc.subject Architecture. en_US
dc.title Manufacturing realisms : product placement in the Hollywood film en_US
dc.title.alternative Product placement in the Hollywood film en_US
dc.type Thesis en_US S.M. en_US
dc.contributor.department Massachusetts Institute of Technology. Dept. of Architecture. en_US
dc.identifier.oclc 50776890 en_US

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