Manufacturing realisms : product placement in the Hollywood film

dc.contributor.advisor	David Friedman.	en_US
dc.contributor.author	Wong, Winnie Won Yin, 1978-	en_US
dc.contributor.other	Massachusetts Institute of Technology. Dept. of Architecture.	en_US
dc.date.accessioned	2012-05-15T21:08:50Z
dc.date.available	2012-05-15T21:08:50Z
dc.date.copyright	2002	en_US
dc.date.issued	2002	en_US
dc.identifier.uri	http://hdl.handle.net/1721.1/70744
dc.description	Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Architecture, 2002.	en_US
dc.description	Includes bibliographical references (p. 104-113).	en_US
dc.description.abstract	Through an examination of filmic portrayals of the trademarked product as a signifier of real ownerships and meanings of commodities, this paper is concerned with the conjunction of aesthetic and economic issues of the Product Placement industry in the Hollywood film. It analyzes Product Placement as the embedding of an advertising message within a fictional one, as the insertion of a trademarked object into the realisms of filmic space, and as the incorporation of corporate remakings of the world with film fictions. Product Placement images are therefore seen as a systematic surfacing of frameworks and discourses - legal, corporate, economic, and filmic - as both seamless and disruptive layers in film images and film making.	en_US
dc.description.statementofresponsibility	by Winnie Won Yin Wong.	en_US
dc.format.extent	113 p.	en_US
dc.language.iso	eng	en_US
dc.publisher	Massachusetts Institute of Technology	en_US
dc.rights	M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.	en_US
dc.rights.uri	http://dspace.mit.edu/handle/1721.1/7582	en_US
dc.subject	Architecture.	en_US
dc.title	Manufacturing realisms : product placement in the Hollywood film	en_US
dc.title.alternative	Product placement in the Hollywood film	en_US
dc.type	Thesis	en_US
dc.description.degree	S.M.	en_US
dc.contributor.department	Massachusetts Institute of Technology. Dept. of Architecture.	en_US
dc.identifier.oclc	50776890	en_US