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Approaches for identifying consumer preferences for the design of technology products : a case study of residential solar panels

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dc.contributor.advisor Maria C. Yang. en_US
dc.contributor.author Chen, Heidi Qianyi en_US
dc.contributor.other Massachusetts Institute of Technology. Dept. of Mechanical Engineering. en_US
dc.date.accessioned 2012-10-26T18:10:33Z
dc.date.available 2012-10-26T18:10:33Z
dc.date.copyright 2012 en_US
dc.date.issued 2012 en_US
dc.identifier.uri http://hdl.handle.net/1721.1/74459
dc.description Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering, 2012. en_US
dc.description Cataloged from PDF version of thesis. en_US
dc.description Includes bibliographical references (p. 91-94). en_US
dc.description.abstract This thesis investigates ways to obtain consumer preferences for technology products to help designers identify the key attributes that contribute to a product's market success. A case study of residential solar PV panels is conducted in the context of the California, USA market within the 2007-2011 time span. First, interviews are conducted with solar panel installers to gain a better understanding of the solar industry. Second, a revealed preference method is implemented using actual market data and technical specifications to extract preferences. The approach is explored with three machine learning methods: Artificial Neural Networks, Random Forest decision trees, and Gradient Boosted regression. Finally, a stated preference self-explicated survey is conducted, and the results using the two methods compared. Three common critical attributes are identified from a pool of 34 technical attributes: power warranty, panel efficiency, and time on market. From the survey, additional non-technical attributes are identified: panel manufacturer's reputation, name recognition, and aesthetics. The work shows that a combination of revealed and stated preference methods may be valuable for identifying both technical and non-technical attributes to guide design priorities. en_US
dc.description.statementofresponsibility by Heidi Qianyi Chen. en_US
dc.format.extent 94 p. en_US
dc.language.iso eng en_US
dc.publisher Massachusetts Institute of Technology en_US
dc.rights M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. en_US
dc.rights.uri http://dspace.mit.edu/handle/1721.1/7582 en_US
dc.subject Mechanical Engineering. en_US
dc.title Approaches for identifying consumer preferences for the design of technology products : a case study of residential solar panels en_US
dc.type Thesis en_US
dc.description.degree S.M. en_US
dc.contributor.department Massachusetts Institute of Technology. Dept. of Mechanical Engineering. en_US
dc.identifier.oclc 813424084 en_US


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