Business plan of starting up a health checkup business in China

Abstract

A health checkup business provides services to examine the customer's health status. This thesis has been developed to understand the heath preventive market and prepare a business plan of starting up high-tier checkup centers in China. The target customers are the high-income individuals with more than USD10, 000 per year in big cities, age between 30 and 69. A case study of Beijing Mei Zhao Health Screening Center illustrates that the analysis of this thesis is reasonable and applicable, however, more details will need to be calibrated before launching the real business. The overall health checkup market is in a full force growth period in China. For example, CiMing Health Checkup Management Group Co., Ltd. filed its IPO in 2012 and 2013. Ciming planned to use the funds to invest in Osis hospital that opened in 2011, which positioned itself as a high-end checkup and medical service center. In another example, iKang Healthcare Group, Inc. has filed its IPO prospectus on NASDAQ on March 3rd, 2014 and the trading commenced on April 9th (NASDAQ:KANG). iKang opened its International Evergreen Medical in December 2013, which is comparable with Osis Hospital. Both of the firms have ambitions to invest in super high-tier health checkup centers. Health 100 claimed that it became the biggest health checkup service institution, with 130 sites in 55 cities in 2013. These are the positive signals for this prosperous market. The audiences of this thesis are the investors and entrepreneurs who are interested in this market, and the scholars who are pursuing academic research on this industry.