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dc.contributor.advisorChristian Catalini.en_US
dc.contributor.authorBabini, Alessandroen_US
dc.contributor.otherSloan School of Management.en_US
dc.date.accessioned2015-09-29T18:58:49Z
dc.date.available2015-09-29T18:58:49Z
dc.date.copyright2015en_US
dc.date.issued2015en_US
dc.identifier.urihttp://hdl.handle.net/1721.1/99023
dc.descriptionThesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.en_US
dc.descriptionCataloged from PDF version of thesis.en_US
dc.description.abstractAspire is a company I co-founded along with John, PhD, in September 2014. Our mission is to be a breath of fresh air in the old-fashioned wearable sports technology market by leveraging the power of science and data to empower athletes with factual insights from their bodies and help them improve their performance. We have developed the first wearable lactic acid meter that works in real time and does not require a single drop of blood. This thesis will outline our business plan for this product by analyzing our market, competitive positioning, product roadmap as well as defining our customer, his expectations and introducing our team. Finally, we will discuss our growth strategy and expected financial performance in the long run.en_US
dc.description.statementofresponsibilityby Alessandro Babini.en_US
dc.format.extent44 pagesen_US
dc.language.isoengen_US
dc.publisherMassachusetts Institute of Technologyen_US
dc.rightsM.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.en_US
dc.rights.urihttp://dspace.mit.edu/handle/1721.1/7582en_US
dc.subjectSloan School of Management.en_US
dc.titleDynometrics : an innovative lactic acid measurement solution for endurance athletesen_US
dc.title.alternativeInnovative lactic acid measurement solution for endurance athletesen_US
dc.typeThesisen_US
dc.description.degreeS.M. in Management Researchen_US
dc.contributor.departmentSloan School of Management
dc.identifier.oclc921303594en_US


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