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Lecture Notes

Lecture notes for this course are listed below by topic.


The Five Frameworks for the Study of Strategy (PDF)

Business Strategy (PDF)

Customer Targeting (Marketing) Strategy (PDF)

Operational Effectiveness (Supply Chain) Strategy (PDF)

Innovation (Technology) Strategy (PDF)

Granular Metrics, Feedback and Experimentation (PDF)

Aggregate Metrics and the Balanced Scorecard (PDF)