Product differentiation advantages of pioneering brands

Author(s)
Schmalensee, Richard.
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Description
Bibliography: p. 32-34.
Date issued
1980
URI
http://hdl.handle.net/1721.1/1966
Publisher
Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 1140-80.
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