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Readings

Printable version (PDF)

‡ Readings identified with ‡ symbol will be handed out in class.

The class textbook is:

Ulrich, Karl T. and Steven D. Eppinger. Product Design and Development. 2nd ed., Boston, MA: McGraw-Hill, 2000.

Reading Packet Table of Contents
Reading TitleS SourceS
Course Syllabus Eppinger
Two Sample Project Proposals Prior Classes
Winners 2001: The Best Product Designs of the Year Annual Design Awards, Business Week, June 25, 2001.
How to Listen to Consumers Solo, Sally. "How to listen to consumers." Fortune. 127, no. 1 (January 11, 1993): 77-78.
Turning Designers into Managers Welch, David. "Turning Designers into Managers." Business Week, December 3, 2001, pp. 28D-28H.
Design for Assembly in Action Dewhurst, Peter and Geoffrey Boothroyd, "Design for Assembly in Engineering." Assembly Engineering 1987 (January): 64-68.
The Taguchi Approach to Parameter Design Diane M. Bryne and Shin Taguchi, "The Taguchi Approach to Parameter Design." Quality Progress 20 (1987): 19-26.
Boost Your Marketing ROI with Experimental Design Almquist, Eric and Gordon Wyner. "Boost Your Marketing ROI with Experimental Design." Harvard Business Review 79, no. 9 (October 2001): 135-141, reprint #R01019K.
Introduction to Pantents and Other Intellectual Property Pressman, David. Patent It Yourself. 3rd ed., Berkeley, CA: Nolo Press, 1991, chapter 1. ISBN: 0873371674.
Braun AG: The KF 40 Coffee Machine Karen J. Freeze, Karen J. "Braun AG: The KF 40 Coffee Machine." Boston, MA: Harvard Business School, 1990. Case No. 9-990-001.
@issue: The Journal of Business and Design

Journal of Business and Design 7, no.1 (2001).

Paper Versus Polystyrene: A Complex Choice Hocking, Martin B. "Paper Versus Polystyrene: A Complex Choise." Science 251 (February 1, 1991): 504-505.
Letters: Paper Versus Polystyrene - Environmental Impact Science, 252 (June 7, 1991): pp. 1361-1363. Letters in reaction to above article
Strategies for Green Design

U.S. Congress, Office of Technology Assessment. Green Products by Design: Choices for a Cleaner Environment. Washington, DC: U.S. Government Printing Office, 1992, pp. 53-63.

A Declaration of Sustainability Hawken, Paul. "A Declaration of Sustainability." Utne Reader September/October (1993): 54-61.
Innovation at the Speed of Information

Eppinger, Steven D. "Innovation at the Speed of Information." Harvard Business Review 79, no. 1 (January 2001): 149-158, reprint #R0101L.

Is the Make-Buy Decision Process a Core Competence? Charles H. Fine and Daniel E. Whitney, MIT Working Paper, April 1996.