Calendar

WEEK # TOPICS KEY DATES
1 Introduction to the World of Goods
Part I: The Rise of a Mass Market at the Turn of the Century
2 Downtown Shopping
3 Leisure Time
4 The Business of Consumption Document Collection One Due
Part II: Making a Middle-class Society in Interwar America
5 Roaring Twenties
6 Advertising the American Dream
7 Advertising the American Dream (continued) Document Collection Two Due
8 Abundance and Its Critics (I) Mid-term Paper Due
Part III: Mass Culture in Postwar America
9 Status Seeking in the Suburbs
10 Malling of America
11 Age of Television
12 Segmenting Markets Book Review One Due
Part IV: Conspicuous Consumption at Century's End
13 McDonalds, Microwaves, and the Mega-Rich
14 Abundance And Its Critics (II) Book Review Two Due
15 E-Bay and Beyond Final Paper Due