Syllabus

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Overview

Toy Product Design is a MIT Public Service Center learning design course offered in the Spring semester. This course is an introduction to the product design process with a focus on designing for play and entertainment. At the end of the course, students present their toy products at the Playsentations to toy designers, engineers, elementary school children and the MIT community.

In this course, students work in small teams of 5-6 members to design and prototype new toys. Students work closely with a local sponsor and experienced mentors on a themed toy design project. Students will be introduced to the product development process, including: determining customer needs; brainstorming; estimation; sketching; sketch modeling; concept development; design aesthetics; detailed design; prototyping; and written, visual, and oral communication.

Suggested Readings

Amazon logo Ulrich, Karl T., and Steven D. Eppinger. Product Design and Development. 3rd ed. Boston, Mass: McGraw-Hill/Irwin, 2003. ISBN: 9780072471465.

Amazon logo Scott, McCloud. Understanding Comics: The Invisible Art. New York, NY: Harper Paperbacks, 1994. ISBN: 9780060976255.

Amazon logo Ashby, Michael, and Kara Johnson. Materials and Design: The Art and Science of Material Selection in Product Design. Boston, MA: Butterworth-Heinemann, 2002. ISBN: 9780750655545.

Amazon logo Sutton-Smith, Brian. Toys as Culture. New York, NY: Gardner Press, 1986. ISBN: 9780898761054.

Amazon logo Bee, Helen L. The Developing Child. New York, NY: HarperCollins Publishers, 1994. ISBN: 9780065017373.

Amazon logo Norman, Donald. Emotional Design: Why We Love (or Hate) Every Day Things. New York, NY: Basic Books, 2005. ISBN: 9780465051366.

Grading

There will be one lab instructor assigned to each of the six lab sections. Individual lab instructors assign the grades for all students in their section. Instructors collaborate to ensure that there is equitable grading between lab sections. Half of the total grade is based on individual work and the other half is based on teamwork. Class and lab participation grades are based on both attendance and quality of in-class activity.


ACTIVITIES PERCENTAGES
Class participation (Individual) 20%
Brainstorming assignment (Individual) 5%
Ideas presentation (Team) 5%
Sketch models (Individual) 15%
Mockup critique (Team) 15%
Final presentation (Team) 15%
Final prototype (Team) 15%
Lab participation (Individual) 10%

Calendar

The calendar below provides information on the course's lecture (L) and lab (Lab) sessions.


SES # TOPICS
Week 1
L1 Course overview / Lab selection
Week 2
L2 Play and the product design process
L3 Hasbro design and engineering tour
Lab1 Brainstorm techniques
Week 3
L4 Developmental psychology
L5 Theme presentation / Meet client
Lab2 Team brainstorm
Week 4
L5 Drawing technique: Sketching and industrial design drawing
L6 Drawing technique: Graphic design and presenting visual information
Lab3 Concept selection and poster design
Week 5
L7 Finalizing posters
L8 3 Ideas presentation - The "Elevator Pitch"
Lab4 Making sketch models - Guest lecturer Beth Sullivan of IC3D
Week 6
L9 Shop safety class / Solid modeling / Photoshop
L10 Shop safety class / Solid modeling / Photoshop (cont.)
Lab5 Sketch model construction
Week 7
L11 Estimation
L12 Sketch model presentations - Expo format
Lab6 Making mockups
Week 8
L13 Materials for design
L14 Design aesthetic, humor, amusement, and theme
Lab7 Mockup construction
Week 9
L15 Interactive narrative
L16 Toys as media: Branding, packaging, transmedia properties
Lab8 Mockup construction
Week10
L17 Mockup presentation
L18 Prototyping and CAD modeling
Week11
L19 In-class design help/construction
L20 In-class design help/construction (cont.)
Lab9 In-class design help/construction
Week12
L21 In-class design help/construction (cont.) (last day to submit CAD files to Hasbro)
L22 In-class design help/construction (cont.)
Lab10 Completing construction
Week13
L23 Making presentations
L24 Presentation preparation
Lab11 Presentation preparation
Week14
L25 Presentation review
L26 Practice presentations
Lab12 Final playsentations