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Overview
Toy Product Design is a MIT Public Service Center learning design course offered in the Spring semester. This course is an introduction to the product design process with a focus on designing for play and entertainment. At the end of the course, students present their toy products at the Playsentations to toy designers, engineers, elementary school children and the MIT community.
In this course, students work in small teams of 5-6 members to design and prototype new toys. Students work closely with a local sponsor and experienced mentors on a themed toy design project. Students will be introduced to the product development process, including: determining customer needs; brainstorming; estimation; sketching; sketch modeling; concept development; design aesthetics; detailed design; prototyping; and written, visual, and oral communication.
Suggested Readings
Ulrich, Karl T., and Steven D. Eppinger. Product Design and Development. 3rd ed. Boston, Mass: McGraw-Hill/Irwin, 2003. ISBN: 9780072471465.
Scott, McCloud. Understanding Comics: The Invisible Art. New York, NY: Harper Paperbacks, 1994. ISBN: 9780060976255.
Ashby, Michael, and Kara Johnson. Materials and Design: The Art and Science of Material Selection in Product Design. Boston, MA: Butterworth-Heinemann, 2002. ISBN: 9780750655545.
Sutton-Smith, Brian. Toys as Culture. New York, NY: Gardner Press, 1986. ISBN: 9780898761054.
Bee, Helen L. The Developing Child. New York, NY: HarperCollins Publishers, 1994. ISBN: 9780065017373.
Norman, Donald. Emotional Design: Why We Love (or Hate) Every Day Things. New York, NY: Basic Books, 2005. ISBN: 9780465051366.
Grading
There will be one lab instructor assigned to each of the six lab sections. Individual lab instructors assign the grades for all students in their section. Instructors collaborate to ensure that there is equitable grading between lab sections. Half of the total grade is based on individual work and the other half is based on teamwork. Class and lab participation grades are based on both attendance and quality of in-class activity.
Grading criteria.
ACTIVITIES |
PERCENTAGES |
Class participation (Individual) |
20% |
Brainstorming assignment (Individual) |
5% |
Ideas presentation (Team) |
5% |
Sketch models (Individual) |
15% |
Mockup critique (Team) |
15% |
Final presentation (Team) |
15% |
Final prototype (Team) |
15% |
Lab participation (Individual) |
10% |
Calendar
The calendar below provides information on the course's lecture (L) and lab (Lab) sessions.
Course calendar.
SES # |
TOPICS |
Week 1 |
L1 |
Course overview / Lab selection |
Week 2 |
L2 |
Play and the product design process |
L3 |
Hasbro design and engineering tour |
Lab1 |
Brainstorm techniques |
Week 3 |
L4 |
Developmental psychology |
L5 |
Theme presentation / Meet client |
Lab2 |
Team brainstorm |
Week 4 |
L5 |
Drawing technique: Sketching and industrial design drawing |
L6 |
Drawing technique: Graphic design and presenting visual information |
Lab3 |
Concept selection and poster design |
Week 5 |
L7 |
Finalizing posters |
L8 |
3 Ideas presentation - The "Elevator Pitch" |
Lab4 |
Making sketch models - Guest lecturer Beth Sullivan of IC3D |
Week 6 |
L9 |
Shop safety class / Solid modeling / Photoshop |
L10 |
Shop safety class / Solid modeling / Photoshop (cont.) |
Lab5 |
Sketch model construction |
Week 7 |
L11 |
Estimation |
L12 |
Sketch model presentations - Expo format |
Lab6 |
Making mockups |
Week 8 |
L13 |
Materials for design |
L14 |
Design aesthetic, humor, amusement, and theme |
Lab7 |
Mockup construction |
Week 9 |
L15 |
Interactive narrative |
L16 |
Toys as media: Branding, packaging, transmedia properties |
Lab8 |
Mockup construction |
Week10 |
L17 |
Mockup presentation |
L18 |
Prototyping and CAD modeling |
Week11 |
L19 |
In-class design help/construction |
L20 |
In-class design help/construction (cont.) |
Lab9 |
In-class design help/construction |
Week12 |
L21 |
In-class design help/construction (cont.) (last day to submit CAD files to Hasbro) |
L22 |
In-class design help/construction (cont.) |
Lab10 |
Completing construction |
Week13 |
L23 |
Making presentations |
L24 |
Presentation preparation |
Lab11 |
Presentation preparation |
Week14 |
L25 |
Presentation review |
L26 |
Practice presentations |
Lab12 |
Final playsentations |