| Introduction |
| 1 |
Strategy and Technology: Creating, Capturing and Delivering Value |
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| Part 1. Understanding the Evolution of Industries |
| 2 |
Case: Surface Logix |
2 page paper due |
| 3 |
Case: Calloway Golf and the Big Bertha |
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| 4 |
Case: Ventures in Salt: Compass Minerals |
2 page paper due |
| 5 |
Case: Synthes |
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| 6 |
Case: Goodyear: The Radial Tyre Decision |
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| 7 |
Pause for Reflection: Competing across the Life Cycle |
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| Part II. The Disintegrating Value Chain |
| 8 |
Case: Abgenix and the Xeno Mouse |
2 page paper due |
| 9 |
Case: Xerox Technology Ventures: March 1995 |
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| 10 |
Case: Intel Labs and the Crisis in Photolithography (A) |
2 page paper due |
| 11 |
Pause for Reflection: Competing across the Value Chain |
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| Part III. Strategy in a Networked World |
| 12 |
Case: Qualcomm Inc., 2004 |
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| 13 |
Case: Nokia and Project Oxygen |
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| 14 |
Case: Ember Corporation |
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| 15 |
Case: HP: Carly's Dilemma |
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| 16 |
Pause for Reflection: Competing in Networked Worlds |
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| Part IV. Strategy in Practice |
| 17 |
Case: Corning Inc.: Research Strategy in 2003 |
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| 18 |
Lecture: Tools for Technology Strategy |
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| 19 |
Case: We've got Rhythm! Medtronic Corporation's Cardiac Pacemaker Business |
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| 20 |
Case: Kirkham Instruments |
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| 21 |
Case: Allstate Chemical Company: The Commercialization of Dynarim |
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| 22 |
Pause for Reflection: The Role of the Analyst |
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| Part V. Wrap Up |
| 23 |
Highlights from Term Projects |
3 or 4 groups will be asked to present the results of their industry analysis |
| 24 |
Conclusion |
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