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Readings

LEC # TOPICS READINGS

1

Introduction and Group Assignment

  

2

Business Plan I

Sahlman, William A. "Some Thoughts on Business Plans." Boston, MA: Harvard Business School, 1996. Case No. 9-897-101.

Rich, Stanley R., and David E. Gumpert. "How to Write a Winning Business Plan." Harvard Business Review (May 1985): 85314.

Derby, Jack. "Writing the Winning Business Plan." Derby Management, 2001. Powerpoint presentation.

3

Brainstorming

  

4

Financial Lectures I

Merrill Lynch, and Pierce, Fenner & Smith Inc. How to Read a Financial Report. 5th edition. Philadelphia, PA: Merrill Lynch, 1984, pp. 1-48.

5

Financial Lectures II

Simons, Robert L., and Antonio Davila. "Preparing and Using the Statement of Cash Flows." Boston, MA: Harvard Business School, 1996. Case No. 9-196-108.

6

Financial Lectures III

Bruns Jr., William J. "Introduction to Financial Ratios and Financial Statement Analysis." Boston, MA: Harvard Business School, 2004. Case No. 9-193-029.

7

Activity-Based Costing

Cooper, Robin, and Karen H. Wruck. "Siemens Electric Motor Works (A): Process-Oriented Costing." Boston, MA: Harvard Business School, 1993, pp. 98-105. Case No. 9-189-089.

Kaplan, Robert S. "Introduction to Activity-Based Costing." Boston, MA: Harvard Business School, 2001. Case No. 9-197-076.

8

Semantics (Advanced Vehicle Design)

Amazon logo Hayakawa, Samuel Ichiyē, and Alan R. Hayakawa. Language in Thought and Action. 5th ed. San Diego, CA: Harcourt Brace Jovanovich, 1991, pp. 22-32, 42-47, 82-95, 112-133. ISBN: 9780156482400.

9

Selling (Advanced Vehicle Design)

  

10

Ratio Analysis I

  

11

Ratio Analysis II

  

12

Business Plan II

  

13

Project Progress Report (of Business Plan)

  

14

R&D Management

Amazon logo Wheelwright, Steven C., and Kim B. Clark. "Concept of a Development Strategy." In Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality. New York, NY: Free Press, 1992, pp. 28-56. ISBN: 9780029055151.

15

Quiz Review

  
 

Quiz

  

16

Technology Choice

  

17

Total Quality Management

  

18

Pilkington Float Glass

Clark, Kim B. "Pilkington Float Glass - 1955." Boston, MA: Harvard Business School, 1994. Case No. 9-695-024.

Wierzynski, G.H. "The Eccentric Lords of Float Glass." Fortune 78, no. 1 (1968): 1-3.

19

Ford GM Partnership

Badaracco Jr., Joseph L. "General Motors' Asian Alliances." Boston, MA: Harvard Business School, 1988. Case No. 9-388-094.

20

Ethics

  

21

Success Factors

  

22

Legal Issues: Ownership

  

23

Final Project Presentation

  

24

Total Quality Management (TQM)- Advanced Vehicle Design