| dc.contributor.author | Frederick, Shane | en_US |
| dc.coverage.temporal | Fall 2002 | en_US |
| dc.date.issued | 2002-12 | |
| dc.identifier | 15.812-Fall2002 | |
| dc.identifier | local: 15.812 | |
| dc.identifier | local: IMSCP-MD5-2a73cf4518bd478b0aa340b02889c84e | |
| dc.identifier.uri | http://hdl.handle.net/1721.1/104055 | |
| dc.description.abstract | This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). | en_US |
| dc.language | en-US | en_US |
| dc.relation | | en_US |
| dc.relation | | en_US |
| dc.relation | | en_US |
| dc.rights.uri | Usage Restrictions: This site (c) Massachusetts Institute of Technology 2016. Content within individual courses is (c) by the individual authors unless otherwise noted. The Massachusetts Institute of Technology is providing this Work (as defined below) under the terms of this Creative Commons public license ("CCPL" or "license") unless otherwise noted. The Work is protected by copyright and/or other applicable law. Any use of the work other than as authorized under this license is prohibited. By exercising any of the rights to the Work provided here, You (as defined below) accept and agree to be bound by the terms of this license. The Licensor, the Massachusetts Institute of Technology, grants You the rights contained here in consideration of Your acceptance of such terms and conditions. | en_US |
| dc.rights.uri | Usage Restrictions: Attribution-NonCommercial-ShareAlike 3.0 Unported | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/3.0/ | en_US |
| dc.subject | marketing | en_US |
| dc.subject | customer | en_US |
| dc.subject | segmenting | en_US |
| dc.subject | market research | en_US |
| dc.subject | consumer behavior | en_US |
| dc.subject | advertising | en_US |
| dc.subject | ethics | en_US |
| dc.subject | competition | en_US |
| dc.subject | pricing | en_US |
| dc.title | 15.812 Marketing Management, Fall 2002 | en_US |
| dc.title.alternative | Marketing Management | en_US |
| dc.type | Learning Object | |
| dc.contributor.department | Sloan School of Management | |
