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Future of grocery retail shopping : challenges and opportunities in e-commerce grocery shopping

Author(s)
Chua, Chin Soon; Yoo, Chin Ah
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Alternative title
Challenges and opportunities in e-commerce grocery shopping
Other Contributors
Sloan School of Management.
Advisor
Duncan Simester.
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MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission. http://dspace.mit.edu/handle/1721.1/7582
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Abstract
Advancement in technology has potential to significantly disrupt the grocery retail market in the U.S. by channeling sales from offline brick-and-mortar stores such as Walmart and Kroger to online e-retailers such as Amazon, Peapod, FreshDirect, and Instacart. Ecommerce grocery retailers have invested heavily in technology, warehouses, and transportation fleets. However, as of 2016, e-commerce grocery sales still only contributed approximately 3% of the total grocery retail sales in the U.S. This thesis first identifies and explains the obstacles to the expected growth of the e-commerce grocery market, and then introduces strategies for ameliorating these challenges and sustaining competitive advantage.
Description
Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2018.
 
Cataloged from PDF version of thesis.
 
Includes bibliographical references (pages 30-31).
 
Date issued
2018
URI
http://hdl.handle.net/1721.1/117990
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.

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