| dc.contributor.advisor | Duncan Simester. | en_US |
| dc.contributor.author | Chua, Chin Soon | en_US |
| dc.contributor.author | Yoo, Chin Ah | en_US |
| dc.contributor.other | Sloan School of Management. | en_US |
| dc.date.accessioned | 2018-09-17T15:52:52Z | |
| dc.date.available | 2018-09-17T15:52:52Z | |
| dc.date.copyright | 2018 | en_US |
| dc.date.issued | 2018 | en_US |
| dc.identifier.uri | http://hdl.handle.net/1721.1/117990 | |
| dc.description | Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2018. | en_US |
| dc.description | Cataloged from PDF version of thesis. | en_US |
| dc.description | Includes bibliographical references (pages 30-31). | en_US |
| dc.description.abstract | Advancement in technology has potential to significantly disrupt the grocery retail market in the U.S. by channeling sales from offline brick-and-mortar stores such as Walmart and Kroger to online e-retailers such as Amazon, Peapod, FreshDirect, and Instacart. Ecommerce grocery retailers have invested heavily in technology, warehouses, and transportation fleets. However, as of 2016, e-commerce grocery sales still only contributed approximately 3% of the total grocery retail sales in the U.S. This thesis first identifies and explains the obstacles to the expected growth of the e-commerce grocery market, and then introduces strategies for ameliorating these challenges and sustaining competitive advantage. | en_US |
| dc.description.statementofresponsibility | by Chin Soon Chua and Chin Ah Yoo. | en_US |
| dc.format.extent | 31 pages | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | Massachusetts Institute of Technology | en_US |
| dc.rights | MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission. | en_US |
| dc.rights.uri | http://dspace.mit.edu/handle/1721.1/7582 | en_US |
| dc.subject | Sloan School of Management. | en_US |
| dc.title | Future of grocery retail shopping : challenges and opportunities in e-commerce grocery shopping | en_US |
| dc.title.alternative | Challenges and opportunities in e-commerce grocery shopping | en_US |
| dc.type | Thesis | en_US |
| dc.description.degree | M.B.A. | en_US |
| dc.contributor.department | Sloan School of Management | |
| dc.identifier.oclc | 1051238707 | en_US |
