On promotions and advertising policies : a strategic approach

Author(s)
Villas-Boas, J. Miguel q (Joao Miguel)
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Advisor
Birger Wernerfelt.
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Description
Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.
 
Includes bibliographical references (p. 168-169).
 
Date issued
1991
URI
http://hdl.handle.net/1721.1/13717
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management
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