On promotions and advertising policies : a strategic approach
Author(s)
Villas-Boas, J. Miguel q (Joao Miguel)
DownloadFull printable version (7.651Mb)
Advisor
Birger Wernerfelt.
Terms of use
Metadata
Show full item recordDescription
Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1991. Includes bibliographical references (p. 168-169).
Date issued
1991Department
Sloan School of ManagementPublisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management