| dc.contributor.advisor | Birger Wernerfelt. | en_US |
| dc.contributor.author | Villas-Boas, J. Miguel q (Joao Miguel) | en_US |
| dc.date.accessioned | 2005-08-10T23:04:22Z | |
| dc.date.available | 2005-08-10T23:04:22Z | |
| dc.date.copyright | 1991 | en_US |
| dc.date.issued | 1991 | en_US |
| dc.identifier.uri | http://hdl.handle.net/1721.1/13717 | |
| dc.description | Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1991. | en_US |
| dc.description | Includes bibliographical references (p. 168-169). | en_US |
| dc.description.statementofresponsibility | by J. Miguel Villas-Boas. | en_US |
| dc.format.extent | 170 p. | en_US |
| dc.format.extent | 8023813 bytes | |
| dc.format.extent | 8023570 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | eng | en_US |
| dc.publisher | Massachusetts Institute of Technology | en_US |
| dc.rights | M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. | en_US |
| dc.rights.uri | http://dspace.mit.edu/handle/1721.1/7582 | |
| dc.subject | Sloan School of Management | en_US |
| dc.title | On promotions and advertising policies : a strategic approach | en_US |
| dc.type | Thesis | en_US |
| dc.description.degree | Ph.D. | en_US |
| dc.contributor.department | Sloan School of Management | en_US |
| dc.identifier.oclc | 24343731 | en_US |
