Sigma Ratings Case Study

Abstract

Pivoting is an essential step for the majority of successful entrepreneurial ventures. This case study focuses on MIT startup and delta v alumnus Sigma Ratings, a non-credit agency, founded in 2017 by Gabrielle Haddad and Stuart Jones Jr. It immerses the reader in the decision-making process of the company, after its business model revealed major flaws necessitating a pivot to ensure its survival and long-term profitability. This specific story sparks a wider reflection on the constant need for adaptability and the importance of resilience in an entrepreneurial journey.