| dc.contributor.advisor | Ruiz Massieu, Daniela | |
| dc.contributor.author | Fouilland, Gaspard | |
| dc.date.accessioned | 2022-11-30T19:41:34Z | |
| dc.date.available | 2022-11-30T19:41:34Z | |
| dc.date.issued | 2022-05 | |
| dc.date.submitted | 2022-08-25T19:15:24.011Z | |
| dc.identifier.uri | https://hdl.handle.net/1721.1/146690 | |
| dc.description.abstract | Pivoting is an essential step for the majority of successful entrepreneurial ventures. This case study focuses on MIT startup and delta v alumnus Sigma Ratings, a non-credit agency, founded in 2017 by Gabrielle Haddad and Stuart Jones Jr. It immerses the reader in the decision-making process of the company, after its business model revealed major flaws necessitating a pivot to ensure its survival and long-term profitability. This specific story sparks a wider reflection on the constant need for adaptability and the importance of resilience in an entrepreneurial journey. | |
| dc.publisher | Massachusetts Institute of Technology | |
| dc.rights | In Copyright - Educational Use Permitted | |
| dc.rights | Copyright retained by author(s) | |
| dc.rights.uri | https://rightsstatements.org/page/InC-EDU/1.0/ | |
| dc.title | Sigma Ratings Case Study | |
| dc.type | Thesis | |
| dc.description.degree | S.M. | |
| dc.contributor.department | Sloan School of Management | |
| mit.thesis.degree | Master | |
| thesis.degree.name | Master of Science in Management Studies | |
