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dc.contributor.advisorRuiz Massieu, Daniela
dc.contributor.authorFouilland, Gaspard
dc.date.accessioned2022-11-30T19:41:34Z
dc.date.available2022-11-30T19:41:34Z
dc.date.issued2022-05
dc.date.submitted2022-08-25T19:15:24.011Z
dc.identifier.urihttps://hdl.handle.net/1721.1/146690
dc.description.abstractPivoting is an essential step for the majority of successful entrepreneurial ventures. This case study focuses on MIT startup and delta v alumnus Sigma Ratings, a non-credit agency, founded in 2017 by Gabrielle Haddad and Stuart Jones Jr. It immerses the reader in the decision-making process of the company, after its business model revealed major flaws necessitating a pivot to ensure its survival and long-term profitability. This specific story sparks a wider reflection on the constant need for adaptability and the importance of resilience in an entrepreneurial journey.
dc.publisherMassachusetts Institute of Technology
dc.rightsIn Copyright - Educational Use Permitted
dc.rightsCopyright retained by author(s)
dc.rights.urihttps://rightsstatements.org/page/InC-EDU/1.0/
dc.titleSigma Ratings Case Study
dc.typeThesis
dc.description.degreeS.M.
dc.contributor.departmentSloan School of Management
mit.thesis.degreeMaster
thesis.degree.nameMaster of Science in Management Studies


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