Defender : the test and application of a defensive marketing model

Author(s)
Gaskin, Steven Paul
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Sloan School of Management.
Advisor
John R. Hauser.
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M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582
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Description
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1983.
 
MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.
 
Bibliography: leaves 96-97.
 
Date issued
1983
URI
http://hdl.handle.net/1721.1/15500
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.
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