In search of the silver lining : case analysis for mature market businesses
Author(s)Panagos, Timothy I. (Timothy Ian), 1970-
Massachusetts Institute of Technology. Management of Technology Program.
Joseph F. Coughlin.
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The business models of industries addressing consumers over the age of 55 are examined. A 3-D framework: Define, Design, and Deliver is developed to provide an understanding of notable failures in the mature market. Case studies in three sub-industries are used to highlight the negative effects of key influencers on each of the 3-D activities. Documentation from the business press and interviews with industry leaders are used to illuminate issues and seek best practices. The 3-D framework is used to explain mature market failures and to provide practical guidelines to business.
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2003.Includes bibliographical references (leaves 51-53).This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
DepartmentMassachusetts Institute of Technology. Management of Technology Program.
Massachusetts Institute of Technology
Management of Technology Program.