In search of the silver lining : case analysis for mature market businesses

Author(s)
Panagos, Timothy I. (Timothy Ian), 1970-
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Massachusetts Institute of Technology. Management of Technology Program.
Advisor
Joseph F. Coughlin.
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Abstract
The business models of industries addressing consumers over the age of 55 are examined. A 3-D framework: Define, Design, and Deliver is developed to provide an understanding of notable failures in the mature market. Case studies in three sub-industries are used to highlight the negative effects of key influencers on each of the 3-D activities. Documentation from the business press and interviews with industry leaders are used to illuminate issues and seek best practices. The 3-D framework is used to explain mature market failures and to provide practical guidelines to business.
Description
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2003.
 
Includes bibliographical references (leaves 51-53).
 
This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
 
Date issued
2003
URI
http://hdl.handle.net/1721.1/17000
Department
Management of Technology Program.; Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Management of Technology Program.
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