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dc.contributor.advisorJoseph F. Coughlin.en_US
dc.contributor.authorPanagos, Timothy I. (Timothy Ian), 1970-en_US
dc.contributor.otherMassachusetts Institute of Technology. Management of Technology Program.en_US
dc.date.accessioned2005-05-19T15:36:14Z
dc.date.available2005-05-19T15:36:14Z
dc.date.copyright2003en_US
dc.date.issued2003en_US
dc.identifier.urihttp://hdl.handle.net/1721.1/17000
dc.descriptionThesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2003.en_US
dc.descriptionIncludes bibliographical references (leaves 51-53).en_US
dc.descriptionThis electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.en_US
dc.description.abstractThe business models of industries addressing consumers over the age of 55 are examined. A 3-D framework: Define, Design, and Deliver is developed to provide an understanding of notable failures in the mature market. Case studies in three sub-industries are used to highlight the negative effects of key influencers on each of the 3-D activities. Documentation from the business press and interviews with industry leaders are used to illuminate issues and seek best practices. The 3-D framework is used to explain mature market failures and to provide practical guidelines to business.en_US
dc.description.statementofresponsibilityby Timothy I. Panagos.en_US
dc.format.extent53 leavesen_US
dc.format.extent326535 bytes
dc.format.extent326292 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypeapplication/pdf
dc.language.isoengen_US
dc.publisherMassachusetts Institute of Technologyen_US
dc.rightsM.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.en_US
dc.rights.urihttp://dspace.mit.edu/handle/1721.1/7582
dc.subjectManagement of Technology Program.en_US
dc.titleIn search of the silver lining : case analysis for mature market businessesen_US
dc.typeThesisen_US
dc.description.degreeS.M.M.O.T.en_US
dc.contributor.departmentManagement of Technology Program.en_US
dc.contributor.departmentSloan School of Management
dc.identifier.oclc54107582en_US


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