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A Digital Transformation Is a Two-Fold Transformation

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a_digital_transformation_is_a_two-fold_transformation.mp4

Description
MIT CISR research on big, established companies has revealed that a digital transformation is really a two-fold transformation: becoming first “digitized,” then “digital.” Not many companies have completed even the first phase—and the entire process is very long.
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48.87 MB

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Video MP4

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093987d089f8be40f6b2e81cf916e960

Author(s)
Ross, Jeanne W.
Date Issued
February 23, 2018
Publisher
MIT Center for Information Systems Research (CISR)
Citation
Ross, Jeanne W. “A Digital Transformation Is a Two-Fold Transformation.” Video, 1:43. Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, February 2018.
Abstract
MIT CISR research on big, established companies has revealed that a digital transformation is really a two-fold transformation: becoming first “digitized,” then “digital.” Not many companies have completed even the first phase—and the entire process is very long. Dr. Jeanne Ross, who is studying how companies design themselves to become digital, describes the two-fold transformation in this video.
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