Driving Value from the Data Deluge: Lessons from PepsiAmericas
Name
2010_0301_PepsiAmericas_BeathRossJohnsen.pdf
Size
197.94 KB
Format
Adobe PDF
Checksum (MD5)
59987d39081357326414c764ac96bc27
Author(s)
Ross, Jeanne W.
Beath, Cynthia M.
Johnsen, Ken
Date Issued
March 18, 2010
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Ross, Jeanne W., Cynthia M. Beath, and Ken Johnsen. “Driving Value from the Data Deluge: Lessons from PepsiAmericas.” MIT CISR Research Briefing Volume X, no. 3 (March 2010). https://dspace.mit.edu/handle/1721.1/174739.
Series/Report no.
MIT CISR Research Briefing, Vol. X, No. 3
Subjects
Information Technologies
Data, AI, and Analytics
Data Management, Analytics, and Use
Enterprise Architecture
IT-based Business Transformation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
Persistent DSpace Link
