How IT Drives Digital Innovations at Audi
Name
2016_0701_AudiInnovation_FonstadMocker.pdf
Size
2.24 MB
Format
Adobe PDF
Checksum (MD5)
0adbd060050330399e9848afb550b29d
Author(s)
Fonstad, Nils O.
Mocker, Martin
Date Issued
July 21, 2016
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
MIT CISR Research Briefing, Vol. XVI, No. 7
Abstract
The new digital imperative is to compete with more types of digital innovations and IT units will have to become good at several approaches to producing different types of digital innovations. Based on an in-depth case study, this briefing takes a look at how German car manufacturer AUDI AG has expanded its portfolio of digital innovations.
Subjects
Innovation and Strategy
Innovation Portfolios
Enterprise Architecture
Design/Management of the IT Unit
Digital Innovation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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