Becoming a Serial Innovator of Digital Offerings
Name
2020_0901_SerialDigitalOfferings_FonstadMocker.pdf
Size
281.61 KB
Format
Adobe PDF
Checksum (MD5)
b34485f71e5b293a18b5d07d7f2fdb5a
Author(s)
Fonstad, Nils O.
Mocker, Martin
Date Issued
September 17, 2020
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Fonstad, Nils O. and Martin Mocker. “Becoming a Serial Innovator of Digital Offerings.” MIT CISR Research Briefing Volume XX, no. 9 (September 2020). https://dspace.mit.edu/handle/1721.1/174793.
Series/Report no.
MIT CISR Research Briefing, Vol. XX, No. 9
Abstract
To remain relevant and mitigate disruption, traditional companies have to engage in multiple fast-paced experiments in digital offerings: revenue-generating solutions that leverage digital technologies to address customer needs. After launching several digital offering initiatives, reinsurance giant Munich Re noticed that many experienced similar challenges. This briefing describes how Munich Re addressed these common challenges by building a foundation for experimenting more systematically and successfully with digital offerings. The foundation has enabled Munich Re to become a serial innovator of digital offerings.
Subjects
Designed for Digital
Information Technologies
Platforms
Innovation and Strategy
Experimentation and Learning
Innovation Portfolios
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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