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How Business Rules Define Your Business Strategy

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2012_1201_BusinessRules_RossQuaadgrasBeath.pdf

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Author(s)
Ross, Jeanne W.
•
Quaadgras, Anne
•
Beath, Cynthia M.
Date Issued
December 20, 2012
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Ross, Jeanne W., Anne Quaadgras, and Cynthia M. Beath. “How Business Rules Define Your Business Strategy.” MIT CISR Research Briefing Volume XII, no. 12 (December 2012). https://dspace.mit.edu/handle/1721.1/174833.
Series/Report no.
MIT CISR Research Briefing, Vol. XII, No. 12
Abstract
Businesses run on business rules, which guide the operational decisions frontline employees make every day. Well-managed business rules tie the actions of individuals to the strategic objectives of the company in two ways: they inform daily operational decisions, and they inform the metrics on scorecards that track individual performance. In this briefing, we describe how digitization helps companies manage business rules for competitive advantage, and use Citrix s experiences in managing its partner-related business rules as an illustrative example.
Subjects
Operating Models
Data Management, Analytics, and Use
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
https://creativecommons.org/licenses/by-nc/4.0/
Persistent DSpace Link
https://dspace.mit.edu/handle/1721.1/174833
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