Digital Data Monetization Capabilities
Name
2019_0401_DataMonetizationCapabilities_WixomOwens.pdf
Size
583.88 KB
Format
Adobe PDF
Checksum (MD5)
fd62534d12fb2294a7dd261dc66e88aa
Author(s)
Wixom, Barbara H.
Owens, Leslie
Date Issued
April 18, 2019
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H. and Leslie Owens. “Digital Data Monetization Capabilities.” MIT CISR Research Briefing Volume XIX, no. 4 (April 2019). https://dspace.mit.edu/handle/1721.1/174850.
Series/Report no.
MIT CISR Research Briefing, Vol. XIX, No. 4
Abstract
In 2018, MIT CISR collected information from 315 executives to learn how companies are generating economic returns from data monetization activities. What emerged from this study is the clear evidence that firms with high levels of five capabilities data asset curation, data factory platform, data science techniques and talent, customer understanding, and acceptable data use produce optimized data monetization portfolios. We believe these capabilities allow digital firms to more successfully deploy data and analytics products, features, and experiences that are valued by customers, profitable, competitively superior, innovative, and first to market.
Subjects
Data monetization
Information Technologies
Data, AI, and Analytics
Enterprise Architecture
Business Models
IT investment and portfolio management
Assessing and Communicating IT Value
Business Agility
Data Management, Analytics, and Use
Digital Innovation
Digitizing Business Processes
IT-based Business Transformation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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