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Innovating Greater Value Faster by Taking Time to Learn

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Author(s)
Fonstad, Nils O.
Date Issued
February 20, 2020
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Fonstad, Nils O. “Innovating Greater Value Faster by Taking Time to Learn.” MIT CISR Research Briefing Volume XX, no. 2 (February 2020). https://dspace.mit.edu/handle/1721.1/174853.
Series/Report no.
MIT CISR Research Briefing, Vol. XX, No. 2
Abstract
To ensure their long-term competitiveness, most large organizations are augmenting their investments in digital innovation, such as by increasing the number of agile teams, hackathons, and partnerships with start-ups. Yet when focusing only on such inputs, leaders can lose sight of the outcomes of the company s digital innovation investments and pursue innovations that are rarely used and difficult to improve, and produce little business value. A few organizations have refocused their innovation approach on developing digital offerings to achieve desired outcomes, while changing decision rights to make cross-functional teams responsible for realizing those outcomes. This briefing shares a case study of how Posten Norge AS has implemented this approach to increase the likelihood of creating competitively advantageous innovations and to become more agile.
Subjects
Innovation and Strategy
Experimentation and Learning
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CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
https://creativecommons.org/licenses/by-nc/4.0/
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https://dspace.mit.edu/handle/1721.1/174853
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