Rethink Your Approach to Digital Strategy: Experiment and Engage
Name
2018_1001_DigitalStrategyEvolves_RossMockerBeath.pdf
Size
381.69 KB
Format
Adobe PDF
Checksum (MD5)
3f2c0b2d57a0e3147383bfd2b5645d39
Author(s)
Ross, Jeanne W.
Mocker, Martin
Beath, Cynthia M.
Date Issued
October 18, 2018
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Ross, Jeanne W., Martin Mocker, and Cynthia M. Beath. “Rethink Your Approach to Digital Strategy: Experiment and Engage.” MIT CISR Research Briefing Volume XVIII, no. 10 (October 2018). https://dspace.mit.edu/handle/1721.1/174866.
Series/Report no.
MIT CISR Research Briefing, Vol. XVIII, No. 10
Abstract
Digital strategies must tackle two uncertainties: what digital technologies can do to help solve customer problems, and what solutions customers would be willing to pay for. Successful digital strategies produce digital offerings what emerges at the intersection between what is possible and what customers want. Companies must pursue a continuous stream of business experiments and engage with customers to maintain a fix on the point of intersection. This approach to strategy formulation is vital to the survival of established companies. In this briefing, we describe the habits that help companies to choose the right solutions and be competitive.
Subjects
Designed for Digital
Innovation and Strategy
Business Agility
Digital Innovation
IT-based Business Transformation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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