How Top Performers Manage Total Digitization
Name
2014_0401_TopPerfsTotalDig_WeillWoernerMocker.pdf
Size
1.58 MB
Format
Adobe PDF
Checksum (MD5)
eb2ca53087aa37e63be4e6d852846c2f
Author(s)
Weill, Peter
Woerner, Stephanie L.
Mocker, Martin
Date Issued
April 17, 2014
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Weill, Peter, Stephanie L. Woerner, and Martin Mocker. “How Top Performers Manage Total Digitization.” MIT CISR Research Briefing Volume XIV, no. 4 (April 2014). https://dspace.mit.edu/handle/1721.1/174881.
Series/Report no.
MIT CISR Research Briefing, Vol. XIV, No. 4
Abstract
As digitization dramatically increases within most companies and more interactions with customers move online, we see a big challenge looming: how to manage total digitization. In a previous briefing (May 2013), we described three fundamental management approaches companies take: Convergence, Coordination, and Separate Digital Innovation Stacks. We have now found that top-performing firms cluster into two profiles we call "Disciplined and Customer Focused" and Locally Responsive and Informated. Each profile uses all three management approaches but in a different combination. This briefing describes the tools and budget control mechanisms for each profile with examples from Danske Bank and Ferrovial.
Subjects
Assessing Performance and Value
Top Performers
Business Models
IT Governance
IT-based Business Transformation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
Persistent DSpace Link
