Creating Great Mobile Apps for Customers: Effective Practice and iGaranti's Story
Name
2015_0501_MobileApps_WeillWoerner.pdf
Size
2.01 MB
Format
Adobe PDF
Checksum (MD5)
fa6c91e2ade524c2f47762010472be36
Author(s)
Weill, Peter
Woerner, Stephanie L.
Date Issued
May 21, 2015
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Weill, Peter and Stephanie L. Woerner. “Creating Great Mobile Apps for Customers: Effective Practice and iGaranti's Story.” MIT CISR Research Briefing Volume XV, no. 5 (May 2015). https://dspace.mit.edu/handle/1721.1/174886.
Series/Report no.
MIT CISR Research Briefing, Vol. XV, No. 5
Abstract
Mobile changes everything and every company needs to master mobile apps. In this briefing we present an effective practices framework for mobile, developed from case studies and a global survey of 334 companies. The framework describes how top-performing companies differentiate their mobile efforts on three dimensions Design, Customer Engagement, and Connection and then iterate, increasing speed to market, top management involvement, and reuse. To illustrate the framework and show how companies can succeed in new market segments, we describe an innovative and successful mobile app that targets millennials, iGaranti, from Turkey s second-largest private bank.
Subjects
Information Technologies
Business Agility
Digital Innovation
IT-based Business Transformation
The Cloud and Consumerization
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
Persistent DSpace Link
