Define Your Digital Strategy—Now
Name
2015_0601_DigitalStrategy_RossSebastianFonstad.pdf
Size
2.25 MB
Format
Adobe PDF
Checksum (MD5)
d209a42c28d35b102c910dff8980906b
Author(s)
Ross, Jeanne W.
Sebastian, Ina M.
Fonstad, Nils O.
Date Issued
June 18, 2015
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
MIT CISR Research Briefing, Vol. XV, No. 6
Abstract
The confluence of social, mobile, analytics, cloud, Internet of Things, and other powerful, readily accessible technologies is disrupting businesses in all industries. Success requires a coherent digital strategy that is informed by the capabilities of these technologies. Leaders guide investment decisions by focusing on either customer engagement or digitized solutions as the centerpiece, recognizing that investments are necessary also in the other component and in the operational backbone, which has become table stakes in the digital economy. Successful execution of the digital strategy depends on the design of management practices that address the synchronization challenge of people, activities, and business changes.
Subjects
Designed for Digital
Enterprise Architecture
Business Models
IT investment and portfolio management
Business Agility
Digital Innovation
IT-based Business Transformation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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