Building Data Monetization Capabilities that Pay Off
Name
2019_1101_DataMonCapsPersist_WixomFarrell.pdf
Size
878.77 KB
Format
Adobe PDF
Checksum (MD5)
7ccf2dbb9551c41dac2287e36777fe25
Author(s)
Wixom, Barbara H.
Farrell, Killian
Date Issued
November 21, 2019
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
MIT CISR Research Briefing, Vol. XIX, No. 11
Abstract
Data monetization the direct or indirect conversion of data and analytics into financial returns represents a key source of economic value for companies in the digital economy. This briefing draws on findings from an MIT CISR data monetization survey of 315 executives, sharing insights regarding the current state of data monetization capabilities and their impact on data monetization performance. The briefing explains that data monetization capabilities are evolutionary and specific to the monetization approach, which means that digital leaders must be persistent and purposed as they make capability investments.
Subjects
Data monetization
Enterprise Architecture
Business Models
IT investment and portfolio management
Assessing and Communicating IT Value
Business Agility
Data Management, Analytics, and Use
Digital Innovation
Digitizing Business Processes
IT-based Business Transformation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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