Winning the Data Race
Name
2014_0301_DataRace_WixomBeath.pdf
Size
1.53 MB
Format
Adobe PDF
Checksum (MD5)
388f91c08b4786554d0d8a790d69edc1
Author(s)
Wixom, Barbara H.
Beath, Cynthia M.
Date Issued
March 20, 2014
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H. and Cynthia M. Beath. “Winning the Data Race.” MIT CISR Research Briefing Volume XIV, no. 3 (March 2014). https://dspace.mit.edu/handle/1721.1/174937.
Series/Report no.
MIT CISR Research Briefing, Vol. XIV, No. 3
Abstract
Companies are racing to transform data into insights and then into actions that drive business benefits, but countless obstacles can hamper progress along the way or even stop efforts completely. MIT CISR research has identified three sets of practices that facilitate movement along the data racetrack: user-centric development, hybrids, and internal marketing. This briefing describes how the big winners will be organizations that adopt these practices while solving specific, important business problems and building capabilities incrementally by circling the track a number of times.
Subjects
Assessing Performance and Value
IT investment and portfolio management
Assessing and Communicating IT Value
Business Agility
Data Management, Analytics, and Use
Sourcing
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
Persistent DSpace Link
