Business Models in the AI Era
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2025_1001_BizModelsAIEra_WeillSebastianWoernerBenedict.pdf
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Author(s) • • •
Weill, Peter
Sebastian, Ina M.
Woerner, Stephanie L.
Benedict, Gayan
Date Issued
October 16, 2025
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Weill, Peter, Ina M. Sebastian, Stephanie L. Woerner, and Gayan Benedict. “Business Models in the AI Era.” MIT CISR Research Briefing Volume XXV, no. 10 (October 2025). https://dspace.mit.edu/handle/1721.1/174944.
Series/Report no.
MIT CISR Research Briefing, Vol. XXV, No. 10
Abstract
MIT CISR anticipates that rapid advancements in AI will drive business model evolution over the next decade, and we propose that business models in the AI era will become increasingly outcome oriented and enabled by autonomous AI. In this briefing, we draw on our research from 2013 to 2025 involving 2,378 companies to describe how digital business models have developed over the last twelve years, and introduce a framework for AI-driven, real-time business models. We illustrate how companies have begun exploring these new business models with a case study of One New Zealand.
Subjects
Business Models
Business Model Transformation
Ecosystems
Information Technologies
Data, AI, and Analytics
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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